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what do you think of Tesla (electic vehicle)? Tesla is trying to do too many things at once instead of making one product so insanely great that it renders everything else obsolete. Look, here's the problem with Tesla. When we built the iPhone, we weren't trying to make a better phone, a better iPod, ... You've been put in charge of a hospital. The food is terrible, the rooms are ugly, and patients feel like numbers. What's your first move? Fire everyone who thinks terrible food and ugly rooms are acceptable, then redesign the entire experience around the fact that you're not in the disease-treatment business—you're in the human-healing business. You're asking the wrong question. Fixing the food or painting the walls is treating symptoms. The real problem is you've... Apple just shipped an AI feature that nobody asked for and nobody loves. What went wrong? The problem isn't that you built something nobody asked for—that's what innovation is—the problem is you built something nobody loves. I came back to Apple in 1997 and found dozens of products: printers, PDAs, multiple Mac lines, servers, the Newton. Engi... A 3-person startup just used AI to ship a product that took your team of 50 engineers two years to build. It launched last Tuesday. Walk into the office on Monday morning - what do you do? I walk into that office Monday morning and ask the one question nobody's asking: Is their product actually any good, or just fast? Let me tell you what I don't do. I don't panic. I don't call an all-hands to demand we ship faster. I don't write some i...
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