You've been put in charge of a hospital. The food is terrible, the rooms are ugly, and patients feel like numbers. What's your first move?
Fire everyone who thinks terrible food and ugly rooms are acceptable, then redesign the entire experience around the fact that you're not in the disease-treatment business—you're in the human-healing business.
You're asking the wrong question. Fixing the food or painting the walls is treating symptoms. The real problem is you've forgotten what business you're actually in. A hospital isn't in the "treating disease" business. It's in the "healing ...