Apple just shipped an AI feature that nobody asked for and nobody loves. What went wrong?
The problem isn't that you built something nobody asked for—that's what innovation is—the problem is you built something nobody loves.
I came back to Apple in 1997 and found dozens of products: printers, PDAs, multiple Mac lines, servers, the Newton. Engineers were proud of each one. Customers had asked for most of them. I killed 70% of them in my first month. People thi...