A neighborhood bakery has been open 30 years. Regulars love it. It loses money every month. Does it deserve to survive?
Deserve has nothing to do with it - a business that loses money for 30 years is not a business, it is a charity with better branding.
Here is the question nobody is asking: Who is paying the losses? Because someone is. A bakery cannot lose money every month for 30 years unless someone is covering the gap - the owner savings, a spouse income, inheritance, something. That i...