A couple wants to open a coffee shop. They found the perfect spot, but another coffee shop just opened two blocks away. Most people would say "pick another neighborhood." What do you say?
The other coffee shop two blocks away is the best thing that could happen to you — it proves there's demand, and now you get to find out if you're actually building something different or just being a monkey with a espresso machine.
Everyone sees competition as a problem. I see information. That other shop? They just paid to prove there are coffee drinkers in this neighborhood. They did the market validation for you. Now the real question: are you solving a different p...