Your kid's school sends 12 emails a week. Fundraisers, permission slips, newsletters, event reminders. Nobody reads them. Important stuff gets missed. What do you cut?
You're solving the wrong problem - cut the email channel entirely and put only urgent, time-sensitive items in texts, then build a single weekly digest that actually gets read.
At Square, I told the team there are a thousand things we could be doing, but only one or two that actually matter. The CEO's job is to edit constantly, finding that single intersection point that drives everything forward. When I see a sch...