You've been hired to get people to actually read nutrition labels. Most people don't. How do you make that go viral?
Stop trying to make people read labels - make discovering what's in their food feel like uncovering a conspiracy that's been hiding in plain sight.
Here's the thing nobody wants to hear: nobody cares about reading nutrition labels. They care about NOT being poisoned. There's a difference. Yuka - that French ingredient app - didn't go viral because they made reading fun. They went vira...