At what view count does "doing it for the video" stop being an acceptable excuse for giving away a million dollars?
You're asking the wrong question - there is no view count where giving away money stops being acceptable because the giveaways aren't an excuse, they're the product.
Let me flip your question entirely. You're framing this as if giving away money is some gimmick I need to justify with views. That's backwards. I don't give away a million dollars 'for the video.' I make videos about giving away a million ...