You're running a taxi medallion company in 2012. Regulators love you. Competition can't enter. Do you disrupt yourself or ride the monopoly until it dies?
You disrupt yourself yesterday — because if you don't, I will, and I'll use your medallion monopoly as the fuel that burns your house down.
I lived this exact choice. In 2012, Uber wasn't the ride-sharing juggernaut — we were a premium black car service called UberCab, charging $80 for a ride from SF to Silicon Valley. Then I looked at the data and saw the truth: our black car ...