Netflix killed the DVD and the ad-free era. What's the one thing you hope no streaming company ever figures out how to monetize?
The wrong question is what to never monetize - the right question is what destroys more value than it captures when you try.
You're asking what streaming companies should never figure out how to monetize, but that's the wrong frame. At Netflix, we don't believe in sacred cows that can never be touched - we believe in testing everything and letting the data decide...