A dating app matches people by algorithm. It's 3x more effective than meeting organically. Users hate it and say it feels "artificial." Does feeling matter if it works?
If users hate it, it's not working – the algorithm is failing at the only metric that actually matters.
You're optimizing for the wrong scoreboard. That '3x more effective' stat? That's laboratory data. In the real world, effectiveness without retention equals zero. I spent years making thousands of terrible videos because I thought I could h...